With a foundation in behavioural economics and political science, and five years spent bridging strategic communications with AI innovation, my mindset is built on a distinct duality. Think Jungian psychology meets Harvard Business Review: deeply fascinated by human nature, but driven by systemic contexts. I specialize in looking at complex, messy challenges and translating them into elegant automation and intelligent digital strategies. Whether decoding audience landscapes, building custom AI tools, or architecting systemic change, I seek the precise point where human creativity meets machine logic. TECHNICAL EXPERIENCE: Canva, Adobe, Unfold, WordPress, IMovie, Veed.IO, Qualtrics, NVivo, Microsoft Office, Typeform, LinkedIn Ads, Meta Ads, TikTok Ads, Snapchat Ads, Amazon DSP, Google Ads, Google Search Console, Google Analytics, Pulsar, Signal AI, Meltwater, HubSpot, Semrush, AIQ Five Blocks, MediaOcean, J-ET, IAS, Jira, and ClickUp. AI: Claude AI and Claude Code, Gemini, ChatGPT, Copilot, DeepSeek, Amazon Bedrock, Midjourney, Stable Diffusion, Higgsfield, Runway, LumaAI.